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Online Shopping Expands in Germany

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By: TOM BRANNA

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• GERMANY: Online shopping is nearly universal in Germany, according to new research from Mintel. More than nine in ten (92%) German internet users have made an online purchase in the past 12 months. Almost all demographics have made the shift to buying online; even 89% of internet users over age 65-have shopped online in the past year. “Germany has among the highest penetration of the major European nations when it comes to broadband access, ahead of Spain, France and Italy. As a result, it ...

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